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THREE. WORDS. AWAY.
THREE. WORDS. AWAY./
Insight: Two-thirds of travellers base their trips of
film and TV shows.
OOH
Streaming Extension
Partnering with Universal, an X-ray overlay on streaming platforms will allow people to see the exact spot their favourite scene took place.
Guerilla
W3W plaques will mark the spot, and commemorate famous scenes. Photo billboards provide people the chance to recreate the exact shot.
Tour Routes
Partnering with Uber, we'll create tour routes in cities across the world, even allowing people to order a special W3W Uber.
For socials, we'll disguise famous actors as W3W Uber drivers. Driving to destinations from their films, surprising their passengers at the end.
Influencer
Filmtourismus will create branded content, finding and highlighting real-life locations using the streaming extension. Challenging her followers to do the same with #threewordsaway.
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